First of all, Fondaco Vini is a project created by people who have a common interest in wine.
We built a network of experts who share their skills to support others in order to create a system that cooperates in an efficient way.
Oenologists, sommeliers, company managers, experts in communication, marketing and packaging, importers, distributors and restaurateurs.
As defined, Fondaco is a “place of meetings and exchanges”, not only of goods but above all of information.
Fondaco was born as an Export office: we bring the manufacturer and the importer together. We deal directly with wineries to offer the best price and customer service. This is why we also decided to open “Fondaco Wine Shop Online”, a new experience that Fondaco wanted to create for the B2B and B2C world.
The logo is the stylized representation of a Fondaco diagram seen from above.
The structure is a large, spacious building. The walls are made by two F shapes, which represent the trust (in Italian “Fiducia”) we want to generate towards the customer and the consumer, and the aptitude (in Italian “Facilità”) in introducing people to the world of wine through a simple and intuitive language.
The opening at the entrance of the Fondaco is a message of openness towards the future and new connections.
Lastly, the ideogram represents two stylized people who look at each other and who shake hands symbolizing the desired goal of each negotiation.